SOM Report

Search Optimization Marketing

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Ask Maps Replace Mapping Platform with Microsoft Virtual Earth!

July 4th, 2008 · No Comments

According to the MSN Virtual Earth Blog, Ask.com has thrown out its mapping platform for Ask Maps and is now using Microsoft Virtual Earth as its new platform. More….

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Another Ranking Fluctuation. Now it's July 2008 'Google.co.uk SERP Changes'!

July 4th, 2008 · 1 Comment

Yet another update and yet another headache for the Webmasters. This time the SERP changes are taking place in the google.co.uk domain, that according to Webmasters is the 'July 2008 Google.co.uk SERP Changes'.  More…

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PPC Workshop | Orange County Live Blog

June 24th, 2008 · No Comments

Google is the most expensive with 64% market share, Yahoo! Has 22% market share and MSN has 9% market share. MSN best conversion rate. Low budget use just MSN if medium use MSN and Yahoo! if big budget add Google to the mix.
 

Set up goals. To find keywords search for what competitors use. Go to the following www.spyfu.com www.keywordspy.com www.hitwise.com www.compete.com Spyfu will also tell you what competitors are spending. To find words use www.wordtracker.com www.keywordsdiscovery.com www.goodkeywords.com Trillion is the best at keyword discovery.

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Matt Cutts Speaks on White Hat Link Building!

June 20th, 2008 · No Comments

In a recent interview with Eric Enge at the SMX Advanced, Google's Matt Cutts shared his views about the link building and some of the ways to build substantial links.  More…

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Yahoo! And Retail King Walmart Finalize Landmark Multi-Year Advertising Deal!

June 17th, 2008 · No Comments

According to the latest Yahoo! Press Release, it has forged a multi-year advertising deal with the retail-giant Walmart. As per the deal, Yahoo! Will take care of Walmart's ad pricing, targeting, delivery and reporting. In return, it will be the sole owner of the exclusive rights for the display of Walmart's inventory. With all that is going on is it time to buy Yahoo! stock again? I think so.  More…

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Google & Yahoo! Announce Agreement on a Non-Exclusive Search Partnership

June 17th, 2008 · No Comments

Google and Yahoo! Have finally joined hands. Inspite of all odds, the thw search marketing giants have entered into a  Non-Exclusive Search Partnership.   More…

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Google Explains 'Duplicate Content'! A cure for Webmasters' Main Concern!

June 17th, 2008 · No Comments

Google has come out with quite an enlighting post at the Google Webmaster Blog, addressing the issue of 'Duplicate Concern'. Google has shared tips and suggestions, as to help the Webmasters avoid the dilemma of Duplicate Content.  More….

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Google Algorithms Gone Bonkers! Traffic Loss by Almost 90%!

June 17th, 2008 · No Comments

Numerous Webmasters at Webmaster World are reporting that there has been a massive drop in Google directed traffic. The drop is estimated at an astounding 90%, which has created a stir among the Webmasters. More….

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Google Re-Defines 'Doorway Pages'!

June 17th, 2008 · No Comments

According to Search Engine Watch, Google has changed the definition of Doorway Pages in the Google Webmaster Help Center. But the cached version of the same page still shows the definition in the old pattern.  More….

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Webmasters Update the List for Current Google Data Centers!

June 17th, 2008 · No Comments

At the Webmaster World, users have updated the Google Data Center List. These data centers are operated by Google throughout the globe and are always a hot topic for speculations and discussions.

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