SOM Report

By Gerry Grant, CEO/Founder, Search-Optimization.com

ABSTRACT:

Search optimization marketing (SOM) is the most effective form of marketing available today. A critical element in search optimization marketing is creating content that's search engine friendly and utilizes both natural/editorial and pay-per-click (PPC) tactics to enable users the ability to locate relevant content on your site. This is called search engine marketing (SEM). While there's no one shot solution, consistent use of best practices over a period of time will achieve maximum results. If companies want to remain competitive in the age of fast changing information technology, then a properly built, professionally-optimized website isn't a choice anymore.

[Read more →]

Many companies are so happy with their SEM results they do not implement a full search engine marketing campaign, leaving a lot of revenue unrealized. Whatever can be done, can positively be done better. We recommend that in order to achieve SEM best practices, a company’s marketing team, in conjunction with a specialist in SEM, should map out the full extent of what can be accomplished using all SEM “components” - while maintaining a synergy with other marketing efforts.

The essentials of a holistic search engine marketing plan typically entail:

• Keyword market research and analysis.

[Read more →]