SOM Report

Search Optimization Marketing

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Entries from April 2008

Yahoo! In the process of running a Search Index Update

April 24th, 2008 · No Comments

Yahoo! has announced that it will be rolling out a Search Index Update for its crawling, indexing and ranking algorithms. This could explain the weird page ranking changes that happened some days ago and had been reported by a lot of users.  More…

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Tags: SEO

Possible Yahoo! & Google Alliance after Successful Google Ads Tests

April 24th, 2008 · No Comments

In an interesting turn of events, Yahoo! has announced that the tests it was running for Google Ads have been a success and both companies are now in talks about a possible partnership. This announcement comes at a time when Microsoft is trying its best to takeover Yahoo! as soon as possible. More…

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Tags: SEO

MSN Live Search trying to catch up with Google & Yahoo! Search: Releases New Features

April 24th, 2008 · No Comments

Microsoft has released new features to the MSN Live Search. These features are aimed at simplifying user search experience, by providing them with even more search results. The latest update to the Live Search is quite similar to Google SiteLinks. This step is considered to be a bold move by Microsoft, keeping in mind that for now MSN is way behind Google and Yahoo! in terms of Search Engine glory.  More…

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Tags: Search Engines

Google's WHOIS back in Action

April 24th, 2008 · No Comments

Google is gradually resurrecting its services that have been taken offline due some reason or the other. Recently, Google announced the re-introduction of its WHOIS service in the form of 'WHOIS OneBox'. More...

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Tags: SEO

EU urges Major Search Engines to Delete User Data in Six months

April 24th, 2008 · No Comments

European Union's Privacy Panel's Report has asked Google and Yahoo! to shed all of their collected user data in six months. According to EU, it does not see any need of data retention beyond six months. Geographical locations of both Yahoo! and Google headquarters have been dismissed while preparing this report. More…

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Tags: Search Engines

SMX Social Media Marketing

April 22nd, 2008 · No Comments

I dropped by to check out how the SMX Social Media Marketing conference was doing in Long Beach. It was a small group of about 150 people listening to Danny Sullivan and Rand Fishkin. Danny Sullivan is Editor-in-Chief, Search Engine Land and Rand Fishkin is Co-Founder and CEO, SEOmoz. They were talking about Social Media Marketing Essentials which included how customers interact with brands online. They were giving an overall view of Social Media Marketing (SMM) and how it fits into today’s marketing mix. The two-day SMX Social Media Marketing conference promises to introduce the world of social media, the leading sites, the functionality they provide, and best practices for interacting in these virtual places.

It is great that the topic Social Media Marketing has turned into a two-day conference. When I interviewed Rand Fishkin at the last Search Engine Strategies Conference in San Jose he told me that they had to fight just to add Social Media Marketing to the agenda. I attended that session and found it the best of the week. I also had a nice interview with Danny Sullivan, "Do you know the way to Search Engine Land?" at that conference and he talked about the future, which is now a reality.

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Tags: Social Media Marketing

Google Data Sharing

April 15th, 2008 · No Comments

In an effort to provide further enhancement and simplify Google Analytics for site owners, Google has announced that it has begun Data Sharing activities with Google Analytics users. This service will be optional and will not in any ways affect the user accounts, without the explicit permission of the user. Participating Webmasters will enjoy the benefits of additional Google services like Industrial Benchmarking and Conversion Optimizer. More

ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. Gerry writes for SOMReport, My Entertainment News, DataGrant Venture Capital News and Buy a Car Review.

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Tags: Google

Craigslist hits $81 million mark in revenues

April 10th, 2008 · No Comments

The total revenue of Craigslist for the year 2008 is expected to be $81 million, which would be an incredible jump of 47% from last year. According to a report by Classified Intelligence, Craigslist could make an additional $20 million provided it makes some changes to its present format of the free-classifieds website.

Craigslist charges a mere $25 to $75 for recruitment advertisements in 11 of the 450 cities it covers. A $10 fees is applicable in New York City for agents and estate brokers to place real estate advertisements. If Craigslist started to charge the recruitment advertisements fee in just three more cities, it could very well add an extra $20 million to it's already estimated $81 million revenue.

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Tags: Internet Research

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