SOM Report

In an effort to improve website clickthrough rates, a software architect Tim Nash has begun an experiment that is aimed at improving rankings and clickthrough rates. For the full report about the experiment and its conclusion,  Click Here.

[Read more →]

Due to a recent controversy that had been sparked by a case of link baiting, Google's Matt Cutts was compelled to step forward and give his opinion on the guidelines by which Google treats linkbaiting.  More…

[Read more →]

Google has released a malware detection service known as the 'Safe Browsing Diagnostic'. This service will help users and Webmasters in detecting a malware on the visiting websites or the ones they own. It would provide detailed information about Google's automatic detection and investigations. More…

[Read more →]

According to Michael VanDeMar of Smackdown, Google's new crawling method has developed a flaw and is indexing pages form websites that either have a 'nofollow' tag or aren't meant to be indexed. For the full report about the Google Crawls Through HTML,  Click Here.

[Read more →]

ComScore has released the results for April 2008, U.S Search Engine Rankings. According to the report, Google sites had the highest share of core searches, amounting to 61.6%. For the full report on the ComScore April 2008 results, Click Here.

[Read more →]

Yahoo! in collaboration with McAfee has announced the release of 'SearchScan', a feature that would would help protect users against viruses, spyware and spam. It is an online feature that works seamlessly with Yahoo! Search Engine.  More……

[Read more →]

Microsoft has declared that it has withdrawn its bid offer to takeover Yahoo Inc. The decision came in the wake of a meeting that took place in Seattle, Washington where Yahoo! CEO Jerry Yang turned down Microsoft CEO Steve Ballmer's offer of $33 a share and added that Yahoo! would not accept any bid below the price of $37 a share.  More……

[Read more →]

Google has announced the integration of Landing Page and Time to the Google AdWords Keyword Analysis page. This factor would be crucial in determining the Quality Scores of a Webmaster, based on the time taken to load by his webpages. More……

[Read more →]

As soon as Microsoft withdrew its takeover bid for Yahoo!, there came a sudden fall in Yahoo's shares. The plunge which is quite alarming is about 15 %, putting Yahoo's shares at $24.37 which is a drop of $4.30 per share.  More……

[Read more →]

Microsoft has announced the launch of 'The Worldwide Telescope'. This telescope is based on the Web 2.0 services created by Microsoft's high performance Visual Experience Engine that enables unobtrusive pan and zoom functions into the vastness of the universe. A user can choose from an array of telescopes, to select which planet, galaxy or celestial bodies he would like to explore.     More……

[Read more →]