SOM Report

The total revenue of Craigslist for the year 2008 is expected to be $81 million, which would be an incredible jump of 47% from last year. According to a report by Classified Intelligence, Craigslist could make an additional $20 million provided it makes some changes to its present format of the free-classifieds website.

Craigslist charges a mere $25 to $75 for recruitment advertisements in 11 of the 450 cities it covers. A $10 fees is applicable in New York City for agents and estate brokers to place real estate advertisements. If Craigslist started to charge the recruitment advertisements fee in just three more cities, it could very well add an extra $20 million to it's already estimated $81 million revenue.

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The number of online video viewers is on the rise today. Taking the survey reports of US alone, we can see that there is a positive increase in online video viewing. In 2003, there were only around 55 million online video viewers; however, in 2007 the number has gone higher to be 140 million. And the figures are only expected to grow with time. Therefore, online video marketing is going to be a key player in the time to come. Web companies that desire to reach masses efficiently would feel only a greater need of turning to online video marketing companies.

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Podcasting is a fairly new term which was coined in 2004. Fusing two words: iPod and broadcasting together we have what we call podcasting. What is being listened to has been around since the mid nineties in various forms but not as convenient as it is now due to the ability to subscribe and automatically download them.  However, it doesn't mean that you can listen to a podcast only on an ipod, instead you can listen to podcasts on any other portable player including a desktop computer. Today podcasting is becoming an ever increasing rage both among everyday users and business.  

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What is Social Media Optimization (SMO)?

The various forms of Social media would include Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Social media is a term to define the varied activities that integrate technology, social interaction and the construction of words and pictures.

Today most of us use, social media applications like Google (reference, social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality) and Flickr (photo sharing). But in relation to Internet marketing, Social Media could be referred to as a collective group of web properties that are driven by users for example, blogs, discussion boards, vlogs, video sharing sites and dating sites.

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