In a recent interview with Eric Enge at the SMX Advanced, Google's Matt Cutts shared his views about the link building and some of the ways to build substantial links. More…
Entries Tagged as 'SEO'
Matt Cutts Speaks on White Hat Link Building!
June 20th, 2008 · No Comments
Tags: SEO
Yahoo! In the process of running a Search Index Update
April 24th, 2008 · No Comments
Yahoo! has announced that it will be rolling out a Search Index Update for its crawling, indexing and ranking algorithms. This could explain the weird page ranking changes that happened some days ago and had been reported by a lot of users. More…
Tags: SEO
Possible Yahoo! & Google Alliance after Successful Google Ads Tests
April 24th, 2008 · No Comments
In an interesting turn of events, Yahoo! has announced that the tests it was running for Google Ads have been a success and both companies are now in talks about a possible partnership. This announcement comes at a time when Microsoft is trying its best to takeover Yahoo! as soon as possible. More…
Tags: SEO
Google's WHOIS back in Action
April 24th, 2008 · No Comments
Google is gradually resurrecting its services that have been taken offline due some reason or the other. Recently, Google announced the re-introduction of its WHOIS service in the form of 'WHOIS OneBox'. More...
Tags: SEO
How to Control an SEO Program Using Analytics?
March 5th, 2008 · No Comments
Analytics help you to control your marketing efforts. The various measures tell you how far or close you are from accomplishing your marketing objectives or goals. In-depth ROI tracking, conversion analysis and web site analytics are all required components of best Practices. The sales volume, server log report, search saturation report, keyword ranking report and the link popularity report are all excellent benchmarks to evaluate future success.
This way when something works you will know it and can do more.
ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. This is a series on search marketing best practices.
Tags: SEO
How to Spruce up Websites with SEO?
March 5th, 2008 · No Comments
The most powerful and effective methods of quickly increasing search engine visibility and achieving higher rankings are Website redesign and editorial search engine optimization. Proper site design, page layout, and navigational setup will improve visitor satisfaction and increase revenues. When combined with today’s sophisticated analytics, you will even come to know what sells and what doesn't.
SEO Best Practices Research
- Determine how well search engines find and interpret the website’s content.
- Find out if you’re blocking the search engine spiders.
- Create a competitive website analysis to uncover details of your top ten competitors’ ranking strategies and the actions you can take to offset them and gain an advantage.
Tags: SEO
Universal Search - SEO
August 22nd, 2007 · No Comments
Universal and blended search is here and we are about to experience a major change in search results. Strap on your helmet, put on your safety pads and put your personal protection cup in place because this is going to hurt. At Search Engine Strategies 2007 Greg Jarboe President and Co-Founder, SEO-PR says that “Universal Search is the biggest thing to happen since the Florida update in the fall of 2003.” It dramatically changes the search results that are displayed and to do that someone is going to feel pain.
Google's Universal Search blends video, local, news and book content into the top 10 list. Ask.com's new 3D approach is designed to make vertical results blend into a more seamless search experience. Yahoo and Microsoft also both give vertical results a presence in response to default search. That means someone must make room for these additional results and they will surely suffer. At some companies online orders will slow down, phones will go silent, people will be let go and mortgages will go unpaid.
But wait it is worse than just lost rankings! Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. at the SES Ad Testing: Research and Findings session showed a heat mapping of a new universal search results page. What it clearly showed was that the viewer looks at the image result first, then to the right of it, then just below then just above. This was on a search result that was about number four on the page. Not only will page ranking change but even the results from being on the page have shifted. Gordan talked about smashing the box and starting over and we need to do just that.
What do we do now? Get to work on those image rich pages, break out the video cameras and optimize them with your best keywords. Let me know if you have some significant changes in your rankings in the comments.
Tags: SEO
