SOM Report

Google says it discourages webmasters from using Duplicate Meta Tags.  More…

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After the launch of Google Chrome, debate has been surfaced regarding its effect on search engine optimization industry. More…

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ComScore has announced the results of U.S. Search Engine Rankings for June 2008. For the month of June, Microsoft and Yahoo! seem to have gained some ground, while Google has been the ever dominant one.  More….

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Noel at the Search Engine Herald has come up with an interesting post regarding 'Keyword Mining' and how Google indexing has further helped Webmasters to get their hands on valuable keywords, without much effort.  More….

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In a recent interview with Eric Enge at the SMX Advanced, Google's Matt Cutts shared his views about the link building and some of the ways to build substantial links.  More…

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Yahoo! has announced that it will be rolling out a Search Index Update for its crawling, indexing and ranking algorithms. This could explain the weird page ranking changes that happened some days ago and had been reported by a lot of users.  More…

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In an interesting turn of events, Yahoo! has announced that the tests it was running for Google Ads have been a success and both companies are now in talks about a possible partnership. This announcement comes at a time when Microsoft is trying its best to takeover Yahoo! as soon as possible. More…

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Google is gradually resurrecting its services that have been taken offline due some reason or the other. Recently, Google announced the re-introduction of its WHOIS service in the form of 'WHOIS OneBox'. More...

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Analytics help you to control your marketing efforts. The various measures tell you how far or close you are from accomplishing your marketing objectives or goals. In-depth ROI tracking, conversion analysis and web site analytics are all required components of best Practices. The sales volume, server log report, search saturation report, keyword ranking report and the link popularity report are all excellent benchmarks to evaluate future success.

This way when something works you will know it and can do more.

ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. This is a series on search marketing best practices.

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The most powerful and effective methods of quickly increasing search engine visibility and achieving higher rankings are Website redesign and editorial search engine optimization. Proper site design, page layout, and navigational setup will improve visitor satisfaction and increase revenues. When combined with today’s sophisticated analytics, you will even come to know what sells and what doesn't.

SEO Best Practices Research

• Determine how well search engines find and interpret the website’s content.
• Find out if you’re blocking the search engine spiders.
• Create a competitive website analysis to uncover details of your top ten competitors’ ranking strategies and the actions you can take to offset them and gain an advantage.

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