Best practices SEM requires utilizing the skills and expertise of varied professionals. Typically these professionals entail: a market researcher with knowledge in linguistics, a professional copy writer with a knowledge of SEM, including thematic linking and topical community, a graphic artist, a database manager, someone knowledgeable in creating dynamic websites, a PPC management expert, a web analytics expert, a linking strategy expert and a project manager, all with a knowledge of marketing.
Research indicates that it is better to employ the services of a full- service search engine marketing agency compared to an in-house team. A recent survey conducted by Marketing Sherpa found that in-house SEM efforts produced an average increase of 38% after six months, a very respectable increase. This was compared to the results from outsourcing to an SEM service provider that achieved a more than 110% increase in visitors!
ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. This is a series on search marketing best practices.
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