Analytics help you to control your marketing efforts. The various measures tell you how far or close you are from accomplishing your marketing objectives or goals. In-depth ROI tracking, conversion analysis and web site analytics are all required components of best Practices. The sales volume, server log report, search saturation report, keyword ranking report and the link popularity report are all excellent benchmarks to evaluate future success.
This way when something works you will know it and can do more.
ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. This is a series on search marketing best practices.
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